Startup Co-Founder
Creative Direction
Branding
Photography/Video
Marketing
gluehweinwerk.ch
It is the summer of 2017. My brother Mirko is sitting with our great uncle «Hümpu» and the gardener Gab in a pool on a small island in Indonesia, discussing what could be done with the culture and resources from Indonesia to bring back and share in Switzerland. So came the idea of founding the company gluehweiwerk.ch. The idea took off and developed over the last 4 years.
In a simple style, we started to sell the so-called «GLÜHMIX» in smaller circles. In spring 2018, we sat down together and developed, with the know-how of our current studies, from logo to product packaging, a modern corporate design that should stand out from the traditional aspect of the mulled wine market. Later on, Vivienne joined the team as sales and project manager.
As a collective proprietorship to a limited liability company, gluehweinwerk.ch continued to grow every year until we sold the company in 2021 with 20’000 GLÜHMIX, 2x Events with 500 People, 88 retailers and clients like brack.ch, geschenkidee.ch, Loeb, Jelmoli, SBB, Schuler etc.